CASE STUDY
Re-designing an online jewelry retailer’s ‘engagement’ story
The client is an online specialty retailer of fine jewelry. The e-tailer helps customers from across 43 countries choose from thousands of diamonds by carat weight, cut, clarity, color and other characteristics.
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CASE STUDY
Re-imagining a field technology tool
The client is a leading international marketer and distributor of agricultural products, animal feed, specialty chemicals and ingredients.
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The Litehouse Approach to Design Thinking

Design Thinking is about taking a human-centered and iterative approach to problem solving and innovation. As this approach employs an iterative methodology to explore all the possibilities of tackling a challenge, it requires teams to have the ability to be intuitive, to recognize patterns and to construct ideas that have an emotional meaning as well as functionality.

At Litehouse, we employ the Design Thinking approach – discover, understand, design, iterate and implement – to deliver meaningful and memorable customer experiences.

Insights

JavaScript and its transformation

Litehouse UI / UX UI Development /

JavaScript and its transformation

When JavaScript first appeared many programmers dismissed it as just another framework for verifying the data in the form or integrating annoying popup windows, they failed to foresee it as a strong foundation that would one day dominate the entire web world. Those who perceived its value and adored its new features like lambdas and functions as first-class objects brought JavaScript into mainstream.

Visual Design and Working Memory

Visual Design and Working Memory

A great design doesn’t imply glitzy colors or eye catching icons, but it’s about being simple, effective and reducing cognitive load. So what’s cognitive load? - It refers to the total amount of mental effort being used in the working memory. The working memory is where we learn, where we calculate, where we reason and it’s what we use when we’re using any application. Working memory processes information that’s stored momentarily in our short term memory and more perpetually in our long-term memory.

Bridging the Gap between Design & Development

Bridging the Gap between Design & Development

Developers and designers have very varied roles in the creation of a product. While Designers are completely engrossed with things like graphics and interface features like color schemes, web developers are into behind-the-scenes stuff that makes the product work — basically developing codes. Hence it’s obvious that designers and developers have a disconnect and exchange of information occurs when the designs are shared, bridging the gap can help in cohesively building the product.

Designing Voice user experience

Designing Voice user experience

Technology advancements and emergence of cloud computing, virtualization, and GPU acceleration have made voice user interfaces a reality. The experience landscape is set to transform from taps and clicks to screen less experiences like the Voice User Interfaces. Research from Gartner indicates that 30% of interactions with technologies is set to be done by means of voice in 2018. Brands are relying more on voice interfaces which have no display or a tactile interface. The advance interfaces are beyond the limitations of swipes, taps, and clicks. The new wave of voice user interface design is based on conversation and is on the cusp of becoming mainstream.

What’s new in Angular 5 – Key Features to Watch Out For!

What’s new in Angular 5 – Key Features to Watch Out For!

Angular is the most popular open-source web framework that simplifies the development of web applications. Web developers can build unique and advanced web applications using various front-end frameworks that support AngularJS. Web developers can build dynamic, single page web apps (SPAs) using Angular as it supports the Model View Controller (MVC) programming structure.

Weaving Narratives Across Dimensions: An Origin Story

Litehouse People & Culture /

Weaving Narratives Across Dimensions: An Origin Story

Becoming a Narrative Artist Artists, whether they’re aware of it or not, have origin stories: a psycho-analyzable fear or frustration or insecurity that explains why their work is the way it is. Mine just so happens to be a lifelong deep-seated feeling of being misunderstood, a constant gnawing sense of living on an alien planet, trying to convincingly blend in and not be discovered.

Some of our clients