CASE STUDY
Re-designing an online jewelry retailer’s ‘engagement’ story
The client is an online specialty retailer of fine jewelry. The e-tailer helps customers from across 43 countries choose from thousands of diamonds by carat weight, cut, clarity, color and other characteristics.
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CASE STUDY
Re-imagining a field technology tool
The client is a leading international marketer and distributor of agricultural products, animal feed, specialty chemicals and ingredients.
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The Litehouse Approach to Design Thinking

Design Thinking is about taking a human-centered and iterative approach to problem solving and innovation. As this approach employs an iterative methodology to explore all the possibilities of tackling a challenge, it requires teams to have the ability to be intuitive, to recognize patterns and to construct ideas that have an emotional meaning as well as functionality.

At Litehouse, we employ the Design Thinking approach – discover, understand, design, iterate and implement – to deliver meaningful and memorable customer experiences.

Insights

How vital are Business Analysts in an Agile framework?

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How vital are Business Analysts in an Agile framework?

There seems to be a broad perception that role of a Business Analyst is all about articulating user stories and anybody could shoulder their role. But in reality Business Analysts have skills to facilitate conversations, which is the heart of agile. Curating requirements is only a trivial piece and is definitely not the most significant one. Written requirements are great for communication, with agile, there must be a right balance between conversation and the documentation.

Inclusive Design – Emphasizing the need for building digital products that are accessible

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Inclusive Design – Emphasizing the need for building digital products that are accessible

Everyone is different. Every individual works, plays, and interacts in a distinct way. Emotions and situations influence many of these experiences and they reflect in the digital world too. It is imperative to understand that the manner in which an individual perceives, visualizes, transits, or thinks can vary greatly. The way an individual interacts with a product is completely different from the way the other individual does it. User preference with varied experiences is of peak importance to create any digital product. Inclusiveness is all about empowering EVERYONE to do what they want, in a way that suits them.

Decoding the Color systems in Front-End Development

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Decoding the Color systems in Front-End Development

Since the inception of web development, developers have been using different ways of specifying colors to web elements. When HTML specification was primarily defined, the colors in a web page were controlled by HTML. Now they are defined in CSS and the color definitions have few elements of the original HTML names. The colors are conventionally specified using name of the color, RGB value, or the hexadecimal value.

How designers interact and communicate their ideas with multifaceted teams

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How designers interact and communicate their ideas with multifaceted teams

Digital products are constantly evolving, and this is evidenced by the diverse job roles that a designer has to work alongside. With new technologies ranging from AR to Chatbots, future user experiences will have core inputs from machine learning, artificial intelligence, cybernetics, and the list goes on. However, the constant in all of it, is the design process itself, and the age-old aspects are set to remain unchanged.

Some of our clients