CASE STUDY
Re-designing an online jewelry retailer’s ‘engagement’ story
The client is an online specialty retailer of fine jewelry. The e-tailer helps customers from across 43 countries choose from thousands of diamonds by carat weight, cut, clarity, color and other characteristics.
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CASE STUDY
Re-imagining a field technology tool
The client is a leading international marketer and distributor of agricultural products, animal feed, specialty chemicals and ingredients.
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The Litehouse Approach to Design Thinking

Design Thinking is about taking a human-centered and iterative approach to problem solving and innovation. As this approach employs an iterative methodology to explore all the possibilities of tackling a challenge, it requires teams to have the ability to be intuitive, to recognize patterns and to construct ideas that have an emotional meaning as well as functionality.

At Litehouse, we employ the Design Thinking approach – discover, understand, design, iterate and implement – to deliver meaningful and memorable customer experiences.

Insights

What Makes or Breaks Your CMS?

What Makes or Breaks Your CMS?

Content Management Systems are constantly evolving to cater to a growing user base. As more and more users are taking control of the web content they publish, there’s a surge in demand for personalized and contextualized experiences. CMS technologies are shifting to deliver more intuitive and simplified content authoring experiences. With anyone today being able to publish a website or set up an online store, CMS user personas are becoming more diversified across job profiles, demographics, age, technical prowess and more. Furthermore, not only must the author experience live up to standard, a CMS must also cater to the expanding community of end-consumers who view and experience these final web interfaces. And with a never-ending list of user personas comes a pressing need to focus on how usable your user experience really is.

From 2D to 3D: Shifting Designer Paradigms

From 2D to 3D: Shifting Designer Paradigms

As ‘experience design’ grows in currency, today’s business strategists are increasingly envisioning products and services that bring every human sense into the fold to deliver immersive and engaging end-user experiences. However, while the sky is the limit when it comes to a larger-than-life vision, what is the ground reality of bringing these multi-sensory experiences to life?

Crafting Better Products With Usability Testing

Litehouse UI / UX UX Design /

Crafting Better Products With Usability Testing

Today’s digital era is continuously striving to democratize experiences – everyone has access, and therefore everyone has an opinion. And with user opinions come user expectations. The user’s mindset has seen immense transformation over the last decade, with a key focus on simplicity. More than ever before, today’s user has an intuitively sharp grasp on usability and a brand’s survival becomes difficult, nearly impossible, when plagued with a history of poor user experience.

Material Theming – Designer’s new savior

Material Theming – Designer’s new savior

What makes a product unique? – There are innumerable digital products having the same color, quirky logos and what is the common thread that ties every brand together- design. Big brands like Google, Airbnb believe in building design systems to have unique identity like design details, type, shape, and color that can be leveraged easily across platforms for the brand’s digital experience.

Emergence of Advance Web Development Tools

Emergence of Advance Web Development Tools

HTML, CSS, JavaScript are a few key words which define the web development ecosystem. But with new tools emerging, web developers are trying to adopt the tools to simplify the process and integrate multiple tools to create a perfect stack that works best. Surprisingly the process of web development is transforming to be simpler with these web development tools. Here are a few emerging web development tools which offer a unique advantage.

Leveraging Cultural Probes for Design Research

Leveraging Cultural Probes for Design Research

Cultural probes are the key documentation materials like workbooks, sheets, camera, or recorder that are given to a user with directives to complete. The expected activity from the user may be to answer a few questions or perform a specific task at a given time, or to click a few photos at multiple situations and the user ought to return the document to the designer on completing it. The cultural probes are often crafted by designers with a pre-defined narrative to probe the behavior of a user. Cultural probe is one of the key research activity that involves the active participation of the user and the insights are more precise and accurate as the inputs are directly from the users.

Some of our clients