Content Management Systems are constantly evolving to cater to a growing user base. As more and more users are taking control of the web content they publish, there’s a surge in demand for personalized and contextualized experiences. CMS technologies are shifting to deliver more intuitive and simplified content authoring experiences. With anyone today being able to publish a website or set up an online store, CMS user personas are becoming more diversified across job profiles, demographics, age, technical prowess and more. Furthermore, not only must the author experience live up to standard, a CMS must also cater to the expanding community of end-consumers who view and experience these final web interfaces. And with a never-ending list of user personas comes a pressing need to focus on how usable your user experience really is.
Posts categorized: Litehouse
As ‘experience design’ grows in currency, today’s business strategists are increasingly envisioning products and services that bring every human sense into the fold to deliver immersive and engaging end-user experiences. However, while the sky is the limit when it comes to a larger-than-life vision, what is the ground reality of bringing these multi-sensory experiences to life?
Today’s digital era is continuously striving to democratize experiences – everyone has access, and therefore everyone has an opinion. And with user opinions come user expectations. The user’s mindset has seen immense transformation over the last decade, with a key focus on simplicity. More than ever before, today’s user has an intuitively sharp grasp on usability and a brand’s survival becomes difficult, nearly impossible, when plagued with a history of poor user experience.
What makes a product unique? – There are innumerable digital products having the same color, quirky logos and what is the common thread that ties every brand together- design. Big brands like Google, Airbnb believe in building design systems to have unique identity like design details, type, shape, and color that can be leveraged easily across platforms for the brand’s digital experience.
Cultural probes are the key documentation materials like workbooks, sheets, camera, or recorder that are given to a user with directives to complete. The expected activity from the user may be to answer a few questions or perform a specific task at a given time, or to click a few photos at multiple situations and the user ought to return the document to the designer on completing it. The cultural probes are often crafted by designers with a pre-defined narrative to probe the behavior of a user. Cultural probe is one of the key research activity that involves the active participation of the user and the insights are more precise and accurate as the inputs are directly from the users.
Web has been evolving consistently since its inception and web developers believe that there is no one particular trend that has set a benchmark as every trend has created a significant impact. Web development has transformed beyond programming languages, and web developers are looking at real-time APIs, Git and other techniques for ensuring that Web applications resonate with the mobile applications that are being developed.
Participatory Design, an approach that involves the users, stakeholders, designers, researchers in the design process ensures that the product being designed resonates with the user expectations. Its complex to analyze what users expect precisely during the process of user research as the users might not be expressive, they might not be able to comprehend and might be unaware about they want. This is where the role of participatory design plays a crucial role as it serves as an anchor to discover and analyze the user’s expectation which would have been neglected during the conventional user research methods. Participatory Design is believed to be a creative invention that aims at actively involving the users in the process of design.
User journey maps empower to visualize the value-driven decisions based on experience model of performance. Journey maps comprises key components which enable the brands to deepen their understanding of user behavior patterns across touch points. Building user journey maps with the key attributes ensure that they meet the user goals effectively.
Humans can cognize visual information at a much faster rate, and remember the same for a longer period of time. According to a research 93% of effective spoken communication occurs through multiple factors like tone of the speaker, facial expressions, body language apart from words. Human brain deciphers visual imagery faster and hence are believed to have a greater impact on the human mind.